每日一句：If you really want to do something, you'll find a way. If you don't, you'll find an excuse." 

Jim Rohn

演講名稱：A simple way to break a bad habit

演講者：Judson Brewer 

00:56

So what's going on here? It turns out that we're fighting one of the most evolutionarily-conserved learning processes currently known in science, one that's conserved back to the most basic nervous systems known to man.

01:09

This reward-based learning process is called positive and negative reinforcement, and basically goes like this. We see some food that looks good, our brain says, "Calories! ... Survival!" We eat the food, we taste it -- it tastes good. And especially with sugar, our bodies send a signal to our brain that says, "Remember what you're eating and where you found it." We lay down this context-dependent memory and learn to repeat the process next time. See food,eat food, feel good, repeat. Trigger, behavior, reward.

01:43

Simple, right? Well, after a while, our creative brains say, "You know what? You can use this for more than just remembering where food is.You know, next time you feel bad, why don't you try eating something good so you'll feel better?"

首播於 2019/02/21 11:00